Unconventional means not conventional, not bound by or in accordance with convention. It also means being out of the ordinary. For example an unconventional thinker.
I recently read an article about why a CEO hired a particular gentleman to work for him. He said it was because this person was a strong, unconventional thinker. Wow! This really made me think of the attributes a person brings to a business. So many time we chose to follow the same path we have always chosen. Sometimes what we need to do is focus on a totally different mindset. If we surround ourselves with different, out of the ordinary ideas then a different outcome plays out!
Is the risk worth the reward? Is there something you have thought about trying, but conventional wisdom has won out? What if for today you take one unconventional idea and put it in into action? Something out of the ordinary. Something nobody would expect you to do. You too can be like the gentleman who was hired by the CEO. You would be a strong, unconventional thinker!